The Secret Of Marketing Your Business Successfully !

The Secret to Marketing Your Business Successfully! By Terry C Misfeldt | Submitted On June 05, 2012 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Terry C Misfeldt There is a secret to marketing your business. It is commonly known as a business plan, but referring to a business plan conjures up negative images. A business plan costs too much. It will sit in a file cabinet or on a shelf and collect dust. Or the most common refrain, Who†¦show more content†¦Two is the cost involved in reaching those consumers on a consistent, steady basis to build exposure with them. Three is the return on your investment. Before you spend money on advertising, create a concise compilation of the information requested in these 5 secret steps. 1) Clearly identify why you re in business. It s often called a Mission Statement and can be coupled with a Vision Statement. You need to know the reason for your existence. It should be obvious to you and everyone. 2) Know and define your product or service. Call it your unique selling proposition (USP) or whatever else defines what you want your customers to buy from you. If you owned a convenience store, would you sell gas? Or would you sell the right for customers to keep driving their cars? And pick up a gallon of milk or a cup of coffee. What is it you offer? 3) While you need to know who your competitors are, you must also realize that your number one competitor might be yourself. I ve seen it happen all too often where the business tries to compete with a competitor instead of capitalizing on the unique nature of their business. It s the experience your customers get from your business that keeps them coming back... unless they re shopping for deals. 4) Describe your customers. The most important key to the success of your advertising that your business plan offers is to have as clear and distinct an